Wednesday, October 12, 2005

TIME Magazine has goofed up again -

A discussion at on indiatimes blog ...................

I refer to Sania Mirza's selection as Time's Cover girl. Couple of years ago the Time Magazine goofed up by selecting Aishwarya Rai - a flop actress, as their cover girl and now they have done the same thing by selecting a very inconsistent tennis player with no grand slam to her credit as the cover girl. I wonder what criteria the TIME magazine adopts for selecting such non-performing Indian achievers like Aishwarya and Sania. I wonder what are the achievements of Sania Mirza. Yes, her climb from World Number 800 to World number 37 is a giant achievement but is not enough to warrant a place on the TIME's cover. She neither has any grandslam title to her credit nor has she beaten any top seeds in her entire career. She has not even reached the quarter finals of any grand slam event. Therefore like Aishwarya Rai, Sania Mirza has also been selected for her glamorous image. That they are actresses/tennis player is only incidental and an excuse. My request to the TIME magazine is not to lower their standard by selecting non-performers as cover girls and should instead consider some real Indian achievers who are far more eligible for the honour of having their face on the covers than the Aishwaryas and Sanias of India.
posted on Wednesday, October 05, 2005 5:02 PM

Moving from 800 to 37 is giant achivement but not good enough. Humm... Boss I think who warrants a place on the TIME's cover is best left to Time 's editorial staff.
10/5/2005 5:42 PM

If a leap from 800 to 37 does not warrant a place on Time mags cover, what does ? & with looks like the one she has got, one cant blame Time's judgement for putting her on the cover.
10/5/2005 5:59 PM

i don't gve a damn to be honest, she cud be on Times cover or Playboy, who gve a f cuk
10/5/2005 6:41 PM

I think the media is going crazy about Sania Mirza and just like the author i agree, she does not deserve the attention at all. We need to be more circumspect in such a respect. Let her win a major/wta tournament and its worth it then. People like becker, sharapova, aggassi were in their prime at 17 and she has a long way to go. However, if TIME puts her on the cover i would just skip picking that issue and reading it.
10/5/2005 7:42 PM

Well nothing new...Time mag. has done it again & again...earlier 2 it selected ..GAUTAM wanted in FLOOD RELIEF SCAM....among most powerful asians...just b'coz he once stopped LK ADVANI(then HM & DyPM) 2 deliver his speech.
10/5/2005 7:59 PM

i fully agree dat media has hyped d whole issue bt media is not wrong in doing so as dey hv dey need scoops to remain in business. in cut throat competition better d face value = better d sale. advertisement guarrentes revenue bt dis also based on circulation figures & trp rates. wot say???? shell nothing lasts forever.....
10/5/2005 8:23 PM

Come on is a marketing gimmick by Time magazine....their sale may be down so they targetted the great Indian gullible middle class Sania is on the cover..
10/5/2005 8:50 PM

Her achivement cant be ignored for sure, considering the fact that she is the only Indian woman player who has got something to show to whole word. And her looks and attitude make her the media's darling as well as peoples! But why are you complanining man, whts ur problem. Any Indian putting the india on world map is most welcomed!!
10/5/2005 9:15 PM

Thay want Indian content, indians are mad for ash and now for sania its just marketing gimmick
10/5/2005 11:30 PM

But she is the first Indian to even advance beyond the first round of a Grand Slam. She is breaking ground that
no Indian woman has before. And Ash wasn't on the cover because she is supposedly the greatest Indian Actres, she was on the cover because she is a world-wide phenomenon and a major figure of the TIME. Get it?
10/6/2005 12:28 AM

My friend Amjad , u obviously have a lot of frustrations in life , i guess one of them is the fact that you arent part of the time magazine team . What have you achieved in life Amjad ? i guess nothing will be an understatement .
10/6/2005 4:22 AM

dude.. let us first se your ass on the time magazine cover and then we all shall listen to your rantings.... i am not a fan of sania but i do believe that one should give credit where it is due
10/6/2005 9:38 AM

she is appearing on the times cover page not just on the basis of tennis talent but some other factors also.
1. she has totally transformed tennis in india. Something which even paes and bhupati could also not do. Kids are now taking tennis much more seriously. This is a great achievement.
2. No women tennis player from indian sub continent has achieved scuh heights.
3. She is a muslim who are considered conservative as far as gender equality is concerned. Its an extraordinary achievement considering this factor.
4. Last but not the least she has a high glamour value even in US and UK.

So i think time magzine has done nothing wrong by putting her on the first page. She deserves a place there. However i aslo feel that if she had been from US, UK or any other western country, her picture would have never appeared on times magzine.
10/6/2005 10:29 AM
ashish shekhar

Hey Ashish and all others who have commented Leander and Mahesh Bhupathi have won us several Grand slam titles but they are not worthy of the honour and here Sania gets the honour for not even entering quarter finals of any grandslam event. NOw now....THose who are spewing venom here please read this. As for Ash, well if giving just 2 hits (khan starrers) and 24 flops is enough for her face to adorn TIMEs cover then lets change the meaning of "achievement". And all you folks, have you ever heard things called "Good PR skills" "Media savvy", etc
. And those think that I am a kind of jealous person then let me tell you that if some real Indian achiever was chosen I would have felt proud. I will like if someone deserving gets the honour not some glamour girls who don't have anything worthwhile to show except for their assets and faces.

Amjad Maruf
10/6/2005 1:12 PM


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